A huge welcome to you.

This online space has been calling me for a long time. It’s so great to finally be here chatting with you now.

I won’t get too swept up with in-depth information without formal introductions. I’m Ellie Swift: Life Success Coach, marketer, writer & speaker. I work with ambitious women seeking more from their lives — whether it’s leveraging their existing career, carving a new path entirely, or unearthing their highest potential to live a life of true fulfilment.

Ellie Swift Life Success Coach


You will see that ‘writer’ is part of that title, as I have spent years in the corporate world of communications writing everything from media releases to marketing strategies. Turning my hand now to personal prose is an absolute privilege (and a total guilty pleasure).

The first thing you should know about me is that I believe everything unfolds as it’s meant to. And prior to now, it just hasn’t been the right moment that I put pen to paper (or hands to keys, rather) and begin an online writing journey. Things are a’changing.

The reason I feel so called to blog now is that I know I have information to share, and being a coach I now know that there are people who want to listen. Although truth be told, it has only been my limiting beliefs holding me back before now, as I have come to know we all have stories to tell and knowledge to share.

So what can you expect to see on this blog?

I’ll be writing about what I know. You are in the right place if you want to hear more about any of the following categories:

  • Success mindset – the tools, tips and tricks I’ve learnt that can help you succeed in life
  • Creativity – how to harness your creativity, because if there’s one thing I know for sure it’s that we are all creative beings
  • Coaching – what it means to be a life coach, how coaching has changed my life – and how it can change yours – and how to be the best coach you can be (for the record, this blog is not just for the coaches among us)
  • Career – lessons I’ve learnt in my climb to the top of the corporate ladder that will support you as you grow in your career

What’s my story?

Ellie Swift Life Success Coach

I’ve worked for more than a decade in the world of communications and marketing – in London, Sydney and now Perth, Australia. I’ve worked in a range of industries including travel, music, property and professional services. Always on the agency side, always with a range of clients.

I returned to Perth a little more than two years ago and it would seem I had everything I could ever want. An incredible man that had just come into my life (and has thankfully stayed with me in a love bubble ever since). Endless adventures. An incredible corporate job. And don’t get me wrong, the gratitude I have for these things is off the charts! But something was missing. I knew I needed to make a change to find more meaning, personal satisfaction and true fulfilment.

A personal development quest led me to the Beautiful You Coaching Academy, where I began utilising my existing experience and deep understanding of people, coupled with my new skills, to start one on one coaching.

I’ve since spent the last year consistently coaching women through word-of-mouth alone, with incredible results. I’ve learnt that there is nothing quite like referrals to kick-start your business.

A few more things about me (that you will also find over on my About page):

+ I genuinely love people, and have been blessed with an ability to see most things in life through the lens of positivity

+ I grew up on boats, and am happiest boating, biking, camping and swimming (I honestly believe so much can be fixed with salt water – weather it’s a good cry, sweat or the sea)

+ I started the entrepreneurial journey young, selling Tupperware when I was 18 years old because I saw an opportunity to target the niche I knew well and that no one was at the time – singles who flat share and are time poor. It was a lucrative 18 months.

+ I love personality profiling, desire mapping and star signs (Virgo lady up in here!)

+ I’m on the extrovert end of the introvert scale, and need a lot of alone time to process around me, but still love nothing more than face to face connection

+ Nothing is clearer than when I write it out. Equally so, nothing is better retained or more enjoyable to consume than beneath the pages of a good book.


What do I know for sure?


I know that living a life that excites and inspires you every day is entirely possible. I also know the immense power of having someone in your corner as you go about making these changes for the better, so if you would like to find out more about my coaching services you can check out my Services page here.

Blogging has changed over the years, and I don’t know about you but I miss the authenticity of bloggers in years gone by. Reading blogs that feels like you’re talking to an old friend, getting information that truly serves you and signing up to newsletters where you feel genuinely excited to receive the weekly content. I’m hoping you will find that here.

My aim in this space is to inspire, empower and share what I know to encourage you to realise the greatness within you.

In the interim, I would love to know: When it comes to feeling successful in your life – whatever the success word means for you – where are you currently feeling stuck or challenged?

So looking forward to getting to know you.

Ellie xo

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